ISBInsight is the Flagship Research Periodical of the Indian School of Business
What strategies can companies use to reach customers in the last mile? Professor Sundar Bharadwaj highlights one of his studies that examines the impact of marketing skill development on outcomes. Professor Bharadwaj examines how companies can leverage local relationships and village-level entrepreneurs to alleviate risks and access rural markets. Professor Sundar Bharadwaj. The Coca Cola Company Chair Professor, Terry School of …
Read More »The path to hell is paved with good intentions. Chances are transport regulators in Karnataka have never read the aforementioned quote. And if they have, it appears they have not internalized its teachings in their day job. Little else explains their recent proposal to prescribe both a floor and a cap for cab aggregators operating in the state. Not to be …
Read More »Based on the case study by Navneet Bhatnagar and Kavil Ramachandran KLL - The Growth Story Ketan Logistics Limited (KLL) had started out as a modest commercial transportation business in 1986 and emerged as an integrated, end-to-end logistics service provider by 2014. The company had grown from strength to strength. At the helm of affairs was Rohit’s father, Ravi Kumar Gupta, KLL’s Chairman …
Read More »Many analysts attribute the recent electoral success of the Bharatiya Janata Party to the effective implementation of social sector schemes launched by the government of India. The Pradhan Mantri Jan Dhan Yojana (PMJDY) is one such scheme, extremely ambitious in scope. It gave every person in India a bank account, including hundreds of millions of poor, financially excluded individuals. Are …
Read More »Chitti Pantulu: Innovation is coming from unseen quarters. And looking at it from where you are, the Valley being the epitome of innovation, do you see India ever getting anywhere close to that? Sanjay Subhedar: There are two things. One, is that the US will continue to be the innovation hub for core technologies for a long time to come. The …
Read More »Technology has helped industries to become more efficient, more productive and more appealing to consumers. Just as technology helps us make a purchase, hail a taxi, or even conduct business meetings, microprocessors are now bringing financial planning to all and sundry. However, good financial advice depends on things that robots might overlook, like intellectual capital and an understanding of the …
Read More »Most times, negotiating parties do not have complete information; this in turn, induces inefficiencies. Does this mean that more information possessed by negotiating parities leads to efficient outcomes in negotiations? In this video, Professor Deepal Basak explains that little information when compared to no information actually leads to greater inefficiencies in negotiations. Professor Deepal Basak is Assistant Professor of Economics. at …
Read More »In July 2016, an editorial in this newspaper had queried, “Should RBI issue a new digital Bharatcoin?” and ended on a futuristic note encouraging policymakers and regulators to have a “discussion on Bharatcoin”. It is a testimony to the prescience of this newspaper that its early exhortation to explore the issue of Bharatcoin has found an echo in the report …
Read More »Based on the research of Sumit Agarwal, Shashwat Alok, Yakshup Chopra and Prasanna Tantri The paper uses establishment-level employment and operating data to examine the potential effects of the Mahatma Gandhi National Rural Employment Guarantee Act (MGNREGA), an employee guarantee programme, on labour and private firms. It studies the ways in which this programme affects employment, wages, investment in plant and …
Read More »Almost all political parties contesting ongoing UP assembly elections have promised a debt waiver for small farmers. A wide range of statistics from farmer suicides allegedly caused by indebtedness to low productivity of Indian agriculture are cited as compelling reasons that warrant a political intervention in agricultural debt contracts.Unfortunately , very few people are asking the question: Why did the …
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