ISBInsight

This article was contributed by the staff and affiliated contributors of ISBInsight.

Ceilings of Glass and Concrete: Making Women’s Work Count

On 27 December 2018, the Indian School of Business hosted acclaimed economist Devaki Jain and celebrated author Pratima Rao Gluckman. The panel was introduced by Women’s Excellence Initiative (WEI) Co-Director Reema Gupta and moderated by ISBInsight Editor Ashima Sood. Jain and Rao Gluckman discussed the challenges faced by women in the workplace, in India and worldwide. Jain is the author of …

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Women’s Excellence Initiative (WEI)

Reema Gupta in Conversation with Yogini Joglekar The Women’s Excellence Initiative at ISB is spearheading discussions on the gender gap in India and creating solutions through research, education and outreach on three focus areas: women at the grassroots, women in corporate India and Millennial women. Reema Gupta, Head of the Centre for Learning and Management Practice and Co-director of Women's Excellence Initiative at …

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All is Well: Health Care Branding at Be Well Hospitals

ISBInsight: How did Be Well capture your attention? What motivated you to create a case study for it? Piyush Kumar: I was on the lookout for cases in the health care sector for my Services Management course. Health care is a large sector that is not generally known to focus on building customer centric service models. But Be Well Hospitals fulfilled …

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Disrupting Healthcare in India: Technology in Play

Digital health startups in India are discovering new avenues to provide innovative services to consumers. Catering to such a complex business environment can pose several challenges new entrants in the market. What are the approaches to consider when innovating in the digital health startup landscape in India? What lessons can entrepreneurs learn from successful health startups? Professor Sarang Deo of …

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Off-field: Sports Performance, Business Bottom Line

Chiraag Paul is the Founder and Chief Executive Officer (CEO) of Proem Sports, one of the pioneers in off-field sports analytics in India and Asia. Paul is also an experienced professional footballer, having represented and played for top-division clubs in England, Brazil and India. Deepak Agrawal, Associate Director of the ISB Applied Statistics and Computing Lab, caught up with Paul …

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Doing Business in Southeast Asia: the Macro Perspective

How do financial systems and demographic compositions vary across Vietnam, Myanmar, Singapore and Philippines? Professor Philip Zerrillo offers some insights into the ASEAN macroenvironment. Prof Philip Charles Zerrillo is Professor of Marketing (Practice) at Singapore Management University and Visiting Faculty for Case Writing and Teaching at the Indian School of Business.  

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How Consumers Evaluate International Joint Ventures

Firms creating or dissolving international joint ventures tend to focus on local and global market expertise. But they should also consider consumer perceptions regarding product fit, quality and status, says Professor Kiran Pedada. Professor Kiran Pedada is Assistant Professor of Marketing at the Indian School of Business.

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Book Briefs

Understanding Indian Consumers By Durairaj Maheswaran and Thomas Puliyel Oxford University Press India, 2017; Marketing Marketing to India’s diverse and rapidly changing consumers requires constant refreshment of knowledge and skills. For the keen MBA student specialising in marketing as well as the ardent practitioner, this book blends practical insights with theoretical frameworks. Understanding Indian Consumers is a compilation of 20 articles from some …

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