DVR Seshadri, Author at ISBInsight | Research Magazine | Indian School of Business (ISB)

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ISBInsight | Research Magazine | Indian School of Business (ISB)

ISBInsight is the Flagship Research Periodical of the Indian School of Business

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DVR Seshadri

DVR Seshadri is Clinical Professor of Marketing at the Indian School of Business

The Power of Resilience and Community Action Worked in Favour of DHAN

ISBInsight: How did the Development of Humane Action (DHAN) Foundation catch your attention? DVR Seshadri: The founder and Executive Director of DHAN, M.P Vasimalai, is a classmate of mine from IIM Ahmedabad (1981-83). Though DHAN (which functions in 13 states of India), operates below the radar, it has been instrumental in bringing nearly 1 crore Indians out of poverty through its …

The ISB Centre for Business Markets (ISB-CBM)

DVR Seshadri is a Clinical Professor of Marketing at ISB.

“B2B Is Pervasive”: How India Can Catch Up

ISBInsight: B2B marketing is an established field in the West. How is it evolving in emerging economies? DVR Seshadri: B2B transactions predominate in any economy, in any country. Of course, there are pure-play B2B companies such as consulting firms, many manufacturing companies, IT service providers, etc. Likewise, on the supplier side, there are B2B transactions. Interestingly, a company in the B2C …

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ISBInsight is the flagship research periodical of the Indian School of Business (ISB).

It features research-driven insight and evidence-informed opinion for practitioners, with a focus on Indian and emerging markets.

ISSN: 2582-1180 (Online)
Publisher:
Indian School of Business
Gachibowli, Hyderabad
Telangana - 500 111

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